Referring to its new chicken nuggets as something akin to bite-sized bits of its wildly popular chicken sandwich, Popeyes launches the menu additions

Popeyes nugget launch today: Will the chicken-crazed behave this time?

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2021-07-27 16:30:05

Referring to its new chicken nuggets as something akin to bite-sized bits of its wildly popular chicken sandwich, Popeyes launches the menu additions today nationwide, with a play for peaceful purchasing among the masses.

Popeyes much-anticipated nuggets aren't gold, but they might as well be as they go on sale for the first time nationally today as what the chain says are kind of the miniaturized versions of its wickedly popular chicken sandwich, first launched in 2019, setting off what would soon become a fast food chicken sandwich war.

Today as the brand begins selling its chicken nuggets in anywhere from four- to 48-piece orders, it's learned a few things since that sandwich launch two years ago that erupted into violence in some cities when customers fought to get their hands on that then-new concoction. At that time, many physical fights broke out in lines waiting to purchase the fried chicken sandwich that eventually even made international news, with one instance even resulting in a fatal stabbing at one store.

But for today's launch, Popeyes has said it's older and wiser and has tried to anticipate the issues, like running out of product, that might have contributed to some of the violence last time. In fact, the chain told TMZ its executives have visited locations nationally to help laying down the brand's plans for a peaceful launch today of the nuggets.

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