78% of companies fail to incorporate emerging trends into their strategic planning and product development initiatives. As a result, these companies face increased risk from outside disruption and lost revenue from missed market opportunities.
Convert industry trends into practical insights for your business. Improve decision-making, cut admin costs, and save time by equipping your future-focused teams with customized industry trend intelligence that drives business development across departments in Strategy, Innovation, Product, Investor Research, Consumer Insights, and more.
Every day, our analysts publish trend insights about a wide range of industries, fields, and topics. Enterprise accounts further benefit from trend reports custom-written to their specific research priorities. Our bookmarking feature then allows you to curate those trend articles that are relevant to your business into custom “Lists” that you can visualize inside one of the collaborative “Project” pages outlined below.
This project page optimizes mid-to-long-range strategy roadmaps, particularly by automating strategy prioritization; it helps teams choose when to focus, invest, or take action on a future opportunity or challenge.