Biology has screwed me over in many different ways: poor eyesight, a propensity to sprain my ankle, the reflex to swallow water while swimming, and the inability to stay focused if there's even the slightest disruption in my environment.
I tend to be clean shaven because 1) Beards are itchy and 2) TSA – but trust me, on those rare occasions where I actually grow it out, it looks siiick.
The Pepsi folks thought they had a better product, and that everybody would agree to this fact. As it turns out, people still prefer the taste of Coke.
In several of the interviews that I've watched, I've noticed a running theme: the Pepsi marketing team believes they are the preferred beverage of the “Elite”, the “High Status”, and the “prestigious”.
I occasionally leave my house to discuss things with flesh people, and based on those conversations, I wanted to expand on a point I made in this previous post about overt status signaling.