Today, we're excited to announce the launch of Rockerbox Data Warehousing. Rockerbox Data Warehousing provides DTC ecommerce companies access to their marketing data where they need it -- in their data warehouse. Instead of dedicating engineering time and resources to build and maintain an ETL pipeline out of Rockerbox, our customers are now fully able to focus on what matters -- drawing actionable insights to grow their businesses.
DTC ecommerce companies use Rockerbox as their single source of truth for marketing. To accomplish this, Rockerbox constructs the foundational marketing data sets (path to conversion, conversions, spend and sessions) that are needed to enable decision making. Constructing these data sets is complicated. It requires vendor integrations, identity resolution, cross device mapping, probabilistic modelling, proprietary data sets, normalizing taxonomies -- all items that Rockerbox manages for our customers so they can focus on answering their key business questions.
As DTC companies scale, the set of team members that need access to Rockerbox marketing data sets expands. Suddenly finance needs Rockerbox data for forecasting, Operations needs Rockerbox data for board presentations and engineering wants to build scripts atop Rockerbox data. While Rockerbox’s UI continues to be home base for marketing analysis, it’s important that Rockerbox empowers our more technical customers with Rockerbox data that's accessible in their data warehouse.