Screenjar started out as a tiny, simple tool I built because I liked the idea and thought it would be fun to make. I was procrastinating while attempting to build something completely different.
It got more interest than most of my products after I Tweeted about it, so I continued to spend time on it. The fact it was quite unique while being super simple is likely what caught people's attention.
Two customers signed up soon after launching on Product Hunt, but that momentum quickly slowed. Screenjar is a super niche tool that no one was searching for, so I didn't have any solid plans about how to reach more customers.
I tried cold emailing, getting involved in some customer service communities, blogging, ads, and a few other things. Some marketing attempts "worked" in the sense that they drove traffic to the site, but hardly anyone was singing up for a trial, let alone becoming a paying customer.
I also felt like the way Screenjar was positioned wasn't resonating with most customer service people I spoke with about it. I was asking "mom test" type questions and the responses led me to believe that Screenjar wouldn't be solving a high priority problem for most people in customer support.