Product Discovery - Do's and Dont's | Railsware Blog

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2023-01-25 17:00:12

Validate an idea. Check if there’s a market for it. Ship and listen to users. Iterate. Ship again. Listen to what they say. Iterate.

Product Discovery, often referred to as Customer Discovery, is hardly a new idea. Despite that, many companies often forget about it or do it plain wrong. This applies to giant corporations, tiny bootstrapping startups, and anyone in between.

In this comprehensive guide, we’re going to solve the mystery that surrounds Product Discovery. We’ll tell you WHY everyone should be doing it, WHEN it should be done and HOW to do it. In case you’re not familiar with the concept, we’ll also explain WHAT product discovery is.

Product Discovery is the process of testing a concept with customers. The goal is, of course, to build the right product. By right, we mean the one that solves real problems, is well-timed and is possible to build with existing technology and available resources.

Sure, that’s easier said than done. But, if the product discovery is done right, it might make the difference between success and failure.