“He articulated the way it should be”

Jonathan Ive, the long-time Chief Design Officer at Apple, is among the most prominent creatives who have been influenced by Dieter Rams and his design principles. Here, in one of his rare interviews in recent years, Ive speaks openly about his admiration—pointing out one important achievement of Rams that is often overlooked.

GT: In your foreword to Sophie Lovell’s book „Dieter Rams: As Little Design as Possible“, you write about the very first Braun product that entered your parents’ home: the citromatic MPZ 2. I recently acquired one because I wanted to understand what exactly triggered your admiration. I must say, it does have the appeal of a small sculpture 

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