How Synthetic Media Helps Museums Create More Engaging Content
According to the Network of European Museum Organization (NEMO), 75% of museums reported income losses between 1,000 to 30,000 Euro per week in 2020.
There is no doubt that these figures are probably similar for countries in North America. As a result of these income losses, the most common change initiated is discontinuing programs and projects (55%), followed by reducing visitor capacity (49%), and finally, reallocating staff (42%).
But those are not the most alarming numbers. Over 90% of museums responding to the NEMO survey reported a drop in visitation ranging from 10% to over 75% even after reopening.
What does this mean? Even if we take into account the continued long-term softening of quarantine restrictions, museum visitation has almost certainly lost the interest of the public.
In this case, retaining returning visitors should become a long-term strategy for museums. One possible tool that can help is synthetic media . In this article, we'll take a closer look at this new trend, the technologies behind it, and their applications.
