What Are Deepfakes: Synthetic Media Explained

Deepfakes are one of the most unique phenomena of the last five years in the world of synthetic media . Many are afraid of this technology, others have figured out how to put it to productive use. It's time to figure out what deepfakes  are exactly, and what makes them so significant in a world of modern media technologies.

Synthetic media is an AI-generated or AI-modified content . With traditional media, people relied on broadcasting networks (radio and TV) and social networks to create and distribute their content.

This method of receiving information came with certain restrictions, which, of course, were significantly weakened by the emergence of social networks.

With synthetic media , content creators can create content with a high level of quality that was previously only available to major studios with massive budgets.

AI content is cheaper and easier to scale. However, this new trend raises several ethical concerns. They all boil down to one essential problem: how to distinguish AI-synthesized content from authentic content?

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