A recent viral meme on TikTok and Facebook feeds across Brazil and Mexico shows Shein-branded plastic bags being repurposed to carry unexpected items:

Shein’s hottest item in Latin America is its plastic bags

submited by
Style Pass
2023-09-20 02:00:36

A recent viral meme on TikTok and Facebook feeds across Brazil and Mexico shows Shein-branded plastic bags being repurposed to carry unexpected items: Corona beers, frozen tamales, or loose menstrual pads. The trend is a wink at the ubiquitousness of Shein across Latin America, where the company has become so popular that its packaging — an easily reusable, zippered, transparent plastic bag emblazoned with the Shein logo — has seeped into daily life. 

Gabriela Díaz from Puebla, Mexico, told Rest of World she’s never bought a Shein garment, but her 3-year-old daughter has received several as gifts. Díaz said she has used the Shein bags more times than her daughter has used the brand’s clothes. She reuses the bags to store dirty laundry or small items, like loose puzzle pieces, and said she has used the same three for four months now.

Shein launched about five years ago in what are now its two largest Latin American markets: Brazil and Mexico. For the past year, it has consistently been among the five most downloaded apps in both countries, according to consumer insight company Data.ai. The Brazilian market makes up about 6.6% of the revenue generated by Shein U.S. Services LLC — its U.S.-headquartered subsidiary — according to estimates, while the company is Mexico’s top fashion e-commerce site in net sales. Even Shein’s overstock finds its way into Mexican informal street markets. Rest of World reached out to Shein for further comment about the region’s relevance but the company did not reply. 

Leave a Comment