SAN FRANCISCO, Jan 13 (Reuters) - Tesla Inc (TSLA.O) aims to start initial production of its much-anticipated Cybertruck by the end of the first quarter of 2023, pushing back its plan to begin production late this year, a person familiar with the matter told Reuters on Thursday.
The person said the delay comes as Tesla is changing features and functions of the electric pickup to make a compelling product as competition heats up in the segment.
Tesla is expected to make limited production of the Cybertruck in the first quarter of 2023 before increasing output, the source said.
Tesla, the world's top electric car maker, makes electric sedans and sport utility vehicles but has missed out on the pickup truck segment, which is profitable and hugely popular in America.
Tesla's Cybertruck is displayed at Manhattan's Meatpacking District in New York City, U.S., May 8, 2021. REUTERS/Jeenah Moon/File Photo