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Streaming in 2022: Is Netflix in for a Big Subscriber Surprise?

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2022-09-22 22:00:41

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Netflix has had a difficult 2022, losing nearly 1.2 million subscribers in the first two quarters of 2022 and recording subscriber loss for the first time in a decade.1,2 The company hopes to add one million new subscribers in the third quarter, but could they face another loss?

We surveyed 1,000 Americans to gauge their streaming habits in 2022 and found that 1 in 4 are planning to leave Netflix this year. (Where could they go? There are a number of other streaming options available.)

The average American is subscribed to four streaming platforms, so why are so many planning to leave Netflix? And where are they going for streaming content?

Our survey found that 1 in 4 subscribers are planning to leave Netflix this year. That could be over 18 million US subscribers—and an estimated $272 million in lost subscriber revenue for the streaming company.