The world is becoming increasingly digital. We read most of our news online. We watch a lot of our television shows and movies online. According to Statista, over two billion of us, or 25% of the global population, shop online.
Before the global pandemic ecommerce was gradually seeping into daily life. Today, the demand has skyrocketed and online shopping has become a critical service. While it has made life more convenient for consumers, ecommerce merchants face challenges that traditional brick and mortar stores do not. Relying on a digital storefront for 100% of your revenue being the most obvious one.
An ecommerce store can stop working, it can be a victim of cybercrime and it can be compromised in dozens of ways; mostly by human errors. The 2020 Data Protection Survey set out to learn how ecommerce merchants protect their store and fallout from data disasters. It found that one in four stores had lost critical business data. And the fallout of this was an immediate drop in sales.
There is an inherent faith that if data is stored in the cloud, then it’s there forever. But that is not the reality. Here are three misconceptions about data loss, and what it means for your ecommerce store.