Beyond Starbucks Odyssey-A More Inclusive, Efficient, and Secure Technical Solution for Web3 Commerce

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2023-05-25 08:30:15

Since the initial announcement in September 2022, Starbucks introduced its first-ever purchasable NFT ‘The Siren Collection Stamp’ in March 2023, establishing itself as a pioneer among Web 2 brands transitioning into the Web 3 space, another brave step for Starbucks, a pioneer in the loyalty space.

Starbucks recognises the evolving customer-brand relationship driven by technology and aims to create a more participatory and community-focused experience. Their NFT-based loyalty program, Starbucks Odyssey, allows customers to become stakeholders in the brand, enhancing their sense of ownership and community engagement. The program offers personalised recognition and fosters a stronger community connection. By adopting a Web3-based system with NFTs as the standard value, Starbucks can expand its loyalty program globally, overcoming challenges posed by different tech stacks and POS systems in various countries.

In summary, Starbucks Odyssey function as an expansion of the Starbucks Rewards program, offering users the opportunity to earn digital collectible stamps (NFTs) by completing journeys and acquire limited-edition stamps featuring artwork from external artists and partners. The platform will not require the use of cryptocurrency or the connection of a crypto wallet, and the branding deliberately conceals the underlying technology involved.