Historically, product market fit was once viewed as a milestone to achieve that evolved gradually over time. We're now witnessing something unpreceden

Product Market Fit Collapse: Why Your Company Could Be Next

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2025-01-22 21:30:03

Historically, product market fit was once viewed as a milestone to achieve that evolved gradually over time. We're now witnessing something unprecedented: established products with seemingly strong product market fit experiencing sudden collapses in their core growth models. From Chegg's 87.5% valuation drop to Stack Overflow's traffic decline, these disruptions are what I call “Product Market Fit Collapse.”

Brian is the Founder and CEO of Reforge. Most recently, he was the VP of Growth @ HubSpot. Prior to HubSpot, he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition.

My professional experience and as an advisor has taught me me to seek out and solve for the bottlenecks that prevent companies from growing faster. Sometimes, it’s that the teams aren’t structured properly, or that they don’t have access to the right data. Frequently, they just don’t know where to start because it’s their first time scaling a company. I help these companies identify the right challenges to focus on and implement solutions from the CEO all the way down to ICs that allow for more sustained growth, and it’s a lot of fun.