Seeking High Value Introductions from your Advisors and Investors

As someone who’s benefited immensely from the generosity of others, Gokul’s tweet resonated deeply with me. I’d pick a strong, warm intro over a cold one any day. This becomes 10x more important when the person you’re trying to connect / engage  with is busy and / or important.

In our board deck we’d have a slide that would have a leaderboard of introductions (leads) and revenue impact of all introductions. Other than it leading to banter, it acted as a remarkable competitive boost and ensured 2 way accountability. Who doesn’t want to come first!

When seeking an introduction from your investors/advisors, here’s what worked well for us. (If you’re wondering how to bring advisors on board? Here’s a step by step post)

Once we identified  the folks, we created an excel sheet for each of our investors & advisors and used that as a working doc to collaborate. They just had to write Y/N next to them. Some folks would  prefer to do this in person (esp some of the older advisors), so we made numerous trips / calls where we’d quickly go through each name and check.

You want to make the entire introduction process easy for your investors / advisors so that it doesn’t take too much of their time. There are  2 ways in which we’d do this:

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