You Are Not an Artisan

A couple of weeks ago, after reading yet another piece of high-minded marketing copy, full of words like hand-crafted and artisan, a silly verse popped unbidden into my head:

So long as we’re pretending that we’re rediscovering an early-modern work ethic, I think I can call myself a bard and allow myself a bit of anachronistic doggerel.

Thinking through the implications of the whole artisan-crafts-guilds meme in the future-of-work debates led me to an odd conclusion: the future is significantly brighter (or less bleak) than people realize. So long as you stop thinking in terms of crafts and aim to practice a trade instead, there is more work for humans than people realize.

The future of work looks bleaker than it needs to for one simple reason: we bring consumption sensibilities to production behavior choices. Even our language reflects this: we “shop around” for careers. We  look for prestigious brands to work for. We look for “fulfillment” at work. Sometimes we even accept pay cuts to be associated with famous names.  This is work as fashion accessory and conversation fodder.

We can think of this as conspicuous production, by analogy to conspicuous consumption. First-world artisan tendencies take this to a logical extreme.

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