Advertising Week 2024: Top 3 Takeaways
If there’s one thing you can count on with Advertising Week New York 2024, it is that you will leave with your head buzzing with ideas, insights and the latest industry trends. It is the advertising event of the year. With more than 60% of attendees director-level or above from leading brands, agencies and adtech companies, it is a thought leadership event of truly epic proportions.
Snowflake was there in style with the Snow Mobile, speaking sessions, dinners and Data Cloud Now’s Ryan Green with executive interviews. If we missed you, no problem. We have you covered with the top three takeaways from this premier industry event.
The advertising industry has long used AI and ML, but this last year has seen a tidal shift in the volume of use and creativity in execution of AI strategies. Unsurprisingly, AI was a core theme at the conference, with speaking sessions and panel discussions exploring traditional and generative AI use cases, essential considerations and where industry leaders see it advancing in our dynamically changing future.
With an entire track dedicated to AI and multiple panel discussions on a variety of topics, a few key themes rose to the top:
