About Google Page Speed Scores and Why They Matter

In 2021, the quickest and most effective method of boosting your websites conversation rate (and search rankings) is improving your Google PageSpeed Insight scores by making your site faster.

It's why we focus so intently on building Snappy websites, and it permeates every decision we make when developing websites for our clients.

Google PageSpeed Insights is a free tool by Lighthouse that tests a website's speed and identifies issues causing slow loading pages. Several tests are simulated on mobile and desktop devices to collect both lab data and real-world user experiences.

Every year, Google invests heavily into research surrounding page speed metrics and how it affects consumers habits in the real world. Why? Because the speed of your website directly predicts whether consumers will stay on your page or leave.

In one study, Google found that as page load times increase from 1 second to 10 seconds, the likelihood of a consumer leaving your site goes up by 123%. Another study by Google found that the average mobile page takes more than 15.3 seconds to fully load.

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