An international coalition of consumer protection, digital and civil rights organizations and data protection experts has added its voice to growing calls for a ban on what’s been billed as “surveillance-based advertising”.
The objection is to a form of digital advertising that relies upon a massive apparatus of background data processing which sucks in information about individuals, as they browse and use services, to create profiles which are used to determine which ads to serve (via multi-participant processes like the high speed auctions known as real-time bidding).
The EU’s lead data protection supervisor previously called for a ban on targeted advertising which relies upon pervasive tracking — warning over a multitude of associated rights risks.
Back in March, a US coalition of privacy, consumer, competition and civil rights groups also took collective aim at microtargeting. So pressure is growing on lawmakers on both sides of the Atlantic to tackle exploitative adtech as consensus builds over the damage associated with mass surveillance-based manipulation.