After meeting an ignominious end in 2017, the anonymous gossip app once popular with college students lives again. Yik Yak returned to the iOS App Store on Monday (sorry, Android users) under new ownership, inspiring a fresh round of interest in the long-dead social network.
With a reputation for rampant cyber-bullying and harassment, moderation woes were central to the app’s failure. Once ubiquitous on many college campuses, Yik Yak limped into 2016, laying off most employees and struggling to keep users engaged. The app tried to pivot away from campus gossip and toward location-based social networking that same year, but it wasn’t enough and the once high-flying social network was sold for scrap.
As co-founders Tyler Droll and Brooks Buffington wound down the app in 2017, Square paid $1 million for several Yik Yak engineers and rights to some of the company’s intellectual property. The company had raised $73 million and was valued around $400 million in 2014, during its peak. TechCrunch contacted the company for information about its new ownership, which is apparently based in Nashville, but has yet to receive a response.
Though we’re still not sure who re-launched it, the new version of Yik Yak is well aware of the original app’s pitfalls. After providing a phone number to sign up, a short onboarding sequence warns users of a zero tolerance “one strike and you’re out” policy for bullying and threats.