When Salesforce acquired Slack at the end of last year for almost $28 billion, you had to figure they had some big plans for the company. Today the CRM giant announced some initial integrations that should prove useful for Salesforce customers.
Rob Seaman, SVP for Slack at Salesforce sees Slack as the communications platform for Salesforce moving forward. “We really want Slack to be the primary engagement surface for our users, their communications, their work, their workflows and the processes and the apps they support,” he said.
“What we’re announcing are these new capabilities to support that Slack vision for sales, service, marketing and analytics. And for each of those areas what we’re doing is a combination of articulating, both in best practices and codifying, how you can and should model your sales, service and marketing organizations in this new world,” he said.
The hope is that by taking advantage of Slack’s ability to integrate external enterprise apps inside the application, working together they can find ways to speed up and automate various Salesforce tasks, making it faster and easier to use without switching context to make it happen.