OnlyFans — the platform where adult creators can directly monetize their audience — is pushing its safe-for-work app OFTV, which is available on iOS and Google Play. The ad-free app launched in January, sharing over 800 videos from OnlyFans creators, like cooking tutorials, yoga routines and interviews. But this week will be the first time that OnlyFans will market the app to reach people who aren’t existing OnlyFans customers.
“There’s no adult content on OFTV. Because it’s not being monetized and there’s no direct impact on creators’ earnings, we are able to be in the app store,” OnlyFans CEO Tim Stokely told Bloomberg. The App Store and Google Play both prohibit pornography, but in the case of apps with user-generated content (like Reddit), NSFW content can slide as long as it’s labeled as such and hidden by default. OnlyFans, as it exists on the web, hasn’t been approved on Apple’s App Store or Google Play.
OnlyFans is profitable, but to continue to grow, it is seeking funding at a valuation of over $1 billion. Per Bloomberg, OnlyFans wants to become a more mainstream platform in order to solicit advertisers that may be worried about its adult reputation. Even celebrities like Cardi B and athlete Floyd Mayweather Jr. have joined OnlyFans. In March 2020, the app also launched a Creative Fund, which rewarded four musical artists with a £20,000 grant. Plus, the “rising stars” the app features on its blog include songwriters, photographers, stylists, personal trainers and chefs. Its effort to highlight SFW creators is clear, and the promotion of OFTV supports that.