Courier lands $35M to build a service for app notifications
App notifications, well intentioned or no, have become a part of daily life. A 2018 study out of Duke University estimated that — aside from email and work app alerts — the average person receives between 65 and 80 mobile app notifications per day. Unsurprisingly, the result is frustration. One recent survey found that half of app users consider push notifications annoying, while another suggests that 57% will take steps to avoid brands that bombard them with “poorly targeted” communications, including notifications.
Executing a successful notification strategy requires forethought. Moreover, it requires technical know-how and infrastructure. That’s where Courier comes in, argues CEO Troy Goode. Courier, which today closed a $35 million Series B funding round led by GV, provides an API and “studio” to send and build notifications across multiple channels, including email, text, web and mobile.
“I founded Courier in 2019. As a former engineer and engineering executive, I experienced the pain involved with building and scaling notification infrastructure at every company I was involved with,” Goode told TechCrunch in an email interview. Previously, Goode was VP of engineering at political campaign organizing platform EveryAction and a senior manager at Eloqua, a marketing automation startup. “Every time I was tasked with building a new notification system for a new product, I wished there was a service I could reach for to free up my engineering team and avoid the future headache that I knew would follow. That’s why I founded Courier.”
