House of Cards is one of the most watched TV series in the Netflix library. It also represents one of the first attempts by the company to use a data-driven approach to content creation.
It involved Netflix examining data for patterns of preferences and then creating the show around it. One example of how big data influenced the film was the pairing of Kevin Spacey with director David Fincher, both of which the data suggested would bring in big audiences.
Netflix programming is huge. Despite being one of the most valuable companies in the world, Netflix is actually losing money. This is because it is pouring billions of dollars every year into making original content.
Netflix is known as one of the foremost innovators in big data analytics. Let’s take a closer look at what big data analytics is and how Netflix uses it.
Let us first discuss big data analytics. Are you one of the people who have yet to grasp the potential of this powerful technology? Well, here is how it works.