DuckDuckGo Tracker Radar Exposes Hidden Tracking
Using the Internet these days feels like being haunted by the ghosts of browsing past. The shoes or headphones you shopped for yesterday are following you around relentlessly today. These creepy ads are powered by hidden trackers, lurking behind most websites. And unfortunately, your shopping habits are just the tip of the iceberg of what they know and can exploit.
In addition to shopping history, trackers can pick up your location history, search history, browsing history and more, and from those infer your age, ethnicity, gender, interests, and habits. Companies collate this personal data into a detailed profile, continually auctioning you off to the highest bidders.
One of the best things you can do to protect yourself is to use a quality tracker blocker. While privacy protection is now important to a vast majority of people, our research on privacy behaviors finds only about 19% of people using tracker protection, and not necessarily of the highest quality. We are changing that!
That’s why we built seamless tracker protection into our DuckDuckGo Privacy Browser mobile apps (for iOS/Android) and into our DuckDuckGo Privacy Essentials desktop browser extensions (for Chrome/Firefox/Safari/Edge). They allow you to to seamlessly search and browse privately across all of your devices. They contain what we call the "privacy essentials" — tracker blocking, private search, and upgraded website encryption — all in one package.
