Apple Introduces the iStick 📧

I had something else all written here but then the news broke that Apple would not be releasing their AI features in the EU. I repeat: Apple is not going to roll out their much anticipated, much hyped, and much talked-about AI features in the EU. Why? Because payback is a bitch, that's why.

Okay, that's perhaps not entirely fair. But only because Apple doesn't seem exactly close to launching their 'Apple Intelligence' features anywhere in the foreseeable future. Some elements may come later this year, but it sounds like most will be coming next year. So that makes this a relatively easy stick to swing.

And make no mistake, this is a stick. Apple (reluctantly) tried to feed the carrot to the EU, giving into some of the DMA changes they required. That clearly wasn't good enough for the body. So now the sticks are coming out.

I had been wondering if Apple wouldn't consider breaking out a different stick: pulling out of the EU entirely. Or at least, with certain products. Such a move, which would also clearly hurt Apple in terms of sales, would probably change the EU's tune on at least some of the matters rather quickly, one imagines. This is less of a nuclear option, but a savvy move by Apple nonetheless.

Leave a Comment