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After the country vanquished tweeter-in-chief Donald Trump last November, Jen Psaki, among others, promised that the days of unhinged 2 a.m. tweets from the executive branch were over. Instead, the Biden White House stacked its comms team with former Obama administration millennials more famous for their posturing on the ‘promise of hashtag’ and #UnitedForUkraine than for a cohesive message. Some things don’t change.
Trump primarily used his Twitter feed to lash out at media critics and yell at athletes. But the Biden administration is also using Twitter, to guide its policy and messaging decisions by gleaning them from a willing media.
Take White House chief of staff Ron Klain. He seems to be glued to Twitter, following the message of journalists daily and racking up the likes himself.