To answer your question, “yes” you need to sell us on more SM content because in doing so you generate sales that propel the social proof. I’ll

What Type of Social Proof Is Most Effective? (KS Lesson #281)

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2022-06-21 14:30:08

To answer your question, “yes” you need to sell us on more SM content because in doing so you generate sales that propel the social proof. I’ll use Libritalia as an example. Let’s say that between all preorders in all channels (including the early distribution orders) you are able to land 40k plus from the gate (I’m personally thinking about 3 copies of the game 2 for gifts and one for myself). Rather than saying we have sold our first printing and are printing a 2nd & 3rd, I could see a way to benefit sales through projecting future sales, if your able to project say 100k games in x amount of time; doing so could have the added benefit of letting folks know this game might not be available if you wait. Rather than saying “due to limited print runs”. -a negative connotation- social proof that this game is a hot item-positive- could generate the early numbers to show to distribution and retail that this game is worth picking up. While we don’t want to lie, companies project everyday: I’m sure all this needs to be researched more and I’m not sure how accurate a projection needs to be in publishing relatively speaking I think 15% seems okay. Then of course if a product is unable to project a big number like 100k we probably don’t want to project the smaller number but find another way to social proof to our “first”audience, so that we get more lookers from a further out audience like say ICv2; for further example, so you get the press release in ICv2 and like publications, but a second mention of the game in the same publication a few weeks later “Stonemaier Games is projected to do 4M in sales from Libritalia by years end” gets attention of folks who matter. It’s all positive & honest.

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