It seems that no piece of information is too private or personal to be surveilled, monetized, and aggregated into a 360-degree view of your life. The

Why don’t you just sell ads?

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2021-06-21 18:30:04

It seems that no piece of information is too private or personal to be surveilled, monetized, and aggregated into a 360-degree view of your life. The end result of all of this is that you are no longer the customer, you’re the product.  —Tim Cook, Apple CEO

Connection is everything. The more we learn about how our minds and cultures evolved , the more we know that feeling a sense of belonging and connection drives us. Relationships are essential to our mental and even physical health . In our modern world, where we live apart and have different schedules than our loved ones, we need technology to support our connection with each other, and free access makes that connection available to everyone. But free access shouldn’t require sacrificing control over our privacy or our well-being. 

As a researcher for Marco Polo, I talk to our users frequently, and I’ve learned that access to free technology matters deeply to them. But some free services come with a hidden price tag: they collect your personal data and use it to sell advertising.

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