Could we please stop listening to the biggest cybersecurity vendors’ marketing hype? There is ZERO appetite within the enterprise to purchase all of

The Security Industry

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2024-02-28 19:30:10

Could we please stop listening to the biggest cybersecurity vendors’ marketing hype? There is ZERO appetite within the enterprise to purchase all of their cybersecurity from the same vendor. They are still, after 30 years, reeling from their decision to standardize on WindowsNT as their operating system of choice. What could possibly induce them to buy everything from the same vendor?

Today’s stock market blood bath in tech apparently had two drivers. One was fear that Nvidia would not meet the astronomical expectations for its revenue to more than triple year over year. Well, at 265% growth year over year NVDA is doing just fine.

Meanwhile, Palo Alto Networks, the biggest pure play cybersecurity company also beat its revenue numbers. But why did the market for cyber stocks plummet, led by a 28% drop in PANW?

It’s because PANW cut their guidance slightly. The CEO is doubling down on the age old platform versus best-of-breed argument and offering free access to some stuff to rope more customers into its “platform.” I have only been hearing about this for 24 years. It is one of the top tropes that large security vendors roll out. The only ones listening are purchasing departments that would like to rationalize their supplier base. No CISO in the world is going rip out Wiz or Orca because their hardware appliance vendor has a similar product on sale.