The LEGO Group has unveiled a prototype brick made entirely of recycled plastic, the latest step in its journey to make LEGO products from sustaina

LIVE. LAUGH. LOVE.

submited by

Style Pass

2021-06-27 18:30:06

The LEGO Group has unveiled a prototype brick made entirely of recycled plastic, the latest step in its journey to make LEGO products from sustainable materials.

The new prototype, which uses PET (polyethylene terephthalate) plastic from discarded bottles, is the first brick made from a recycled material to meet the company's strict quality and safety requirements.

"We are super excited about this breakthrough," said Tim Brooks, the Vice President of Environmental Responsibility at the LEGO Group. "The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong and high quality as our existing bricks – and fit with LEGO elements made over the past 60 years. With this prototype we're able to showcase the progress we're making."

But don't rush to your nearest toy store just yet. The team plans to continue testing and developing the PET formulation and then assess whether to move to the pilot production phase.