This post will clear up all of the CAN-SPAM and CCPA concerns, along with documentation that you can pass along to your legal team that supports whatâ€™s in this post.Â
Now thatâ€™s out of the way, letâ€™s talk about the US CAN-SPAM Act of 2003, and why GetEmails is not only legal, but also complies with industry best practices.
According to the US CAN-SPAM Act of 2003 you do NOT need an opt-in to send email marketing in the USA. In Europe, you do; but in the US, you donâ€™t.
To be CAN-SPAM compliant, all you need is an opt-out link in the communication, and you need to make it clear that itâ€™s an advertisement, along with a few other requirements (see below).
If you want more details to pass along to your legal team, download our legal packetÂ prepared for us by our friends at Foley and Lardner, LLP.
Spamhausâ€™ definition of SPAM is not the law, but itâ€™s what weâ€™re all familiar with. Itâ€™s also what weâ€™re taught by major Email Service Providers (ESPs) like Mailchimp and the Internet Service Providers (ISPs) like Gmail/Hotmail.