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Can the new Google logo be 305 bytes? - Blog - Clicktorelease

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2021-07-07 10:00:06

This is a legacy post, ported from the old system: Images might be too low quality, code might be outdated, and some links might not work.

In this post I'll talk a bit about techniques and tricks learned while trying to recreate the new Google logo with SVG in 305 bytes (or less!). Martin Kleppe has helped me reviewing the post and contributing with many juicy bits!

A few weeks ago (beginning September 2015) Google unveiled their new identity, complete with a nice article covering the evolution of the logo.

This helps us make the design pixel perfect everywhere it’s used, and it allows us to optimize these assets for size and latency, including building a special variant of our full-color logo that is only 305 bytes, compared to our existing logo at ~14,000 bytes.

Google has a new logo. The smallest version of it is a 305 byte SVG file. #perfmatters https://t.co/zpR5imrznf pic.twitter.com/ymTSiiFpJH

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