As a small business owner, you know that digital marketing is crucial for reaching and engaging your target audience online. But, creating a comprehensive and effective digital marketing strategy can seem overwhelming, especially when you’re trying to do it on your own. That’s why we’ve created this step-by-step guide to help you create a strategy that is tailored to your specific needs and goals.
The first step in creating a digital marketing strategy is to define your target audience. Who are your ideal customers? What are their demographics, interests, and pain points? How do they currently find and purchase products/services similar to yours? The more you know about your target audience, the better you’ll be able to reach them and create content that resonates with them.
When defining your target audience, it’s important to be as specific as possible. Instead of saying “everyone,” try to narrow it down to a specific group of people. For example, “working mothers in their 30s with a household income of $75,000+.” By doing this, you’ll be able to create a more targeted and effective marketing campaign.