In today’s digital age, a website is a crucial aspect of any business. It is often the first point of contact for potential customers, and it’s essential that it reflects your brand’s identity and provides valuable information to visitors. However, over time, it’s easy for a website to become cluttered with irrelevant or outdated content. That’s why it’s essential to conduct regular website content audits to ensure that your website is performing at its best. In this article, we will go over the steps you need to take to perform a comprehensive website content audit.
The first step in conducting a website content audit is to create a spreadsheet that tracks all the pages on your website. This spreadsheet should include the URL, page title, meta description, and main content of each page. Having this information in one place will make it easier to review and evaluate each page.
The next step is to use a website crawler tool to automatically gather information about all the pages on your website. This tool will crawl through your website, much like a search engine, and collect information about each page, such as the URL, title, and meta description. This information will then be used to populate the spreadsheet you created in step one. You can use tools such as SEMRush or AHrefs.