Starbucks Is Closing Up To 400 Stores In Shift To Takeout Strategy – CBS Sacramento
(CNN) — Starbucks is pivoting hundreds of North American stores away from the cafe model it helped make ubiquitous and will expand its pickup-only and to-go business — a strategy shift that illustrates how much consumer behavior has changed during the pandemic.
The company said it plans to close up to 400 stores in the US and Canada over the next 18 months, while at the same time adding carryout and pick-up only locations.
In its latest SEC filing, the company said it ultimately expects to open about 300 new North American stores that specialize in carryout and pickup options.
“This repositioning will include the closure of up to 400 company-operated stores over the next 18 months in conjunction with the opening, over time, of a greater number of new, repositioned stores in different locations and with innovative store formats,” the company wrote in its filing.
Starbucks said its retail strategy is designed to “enhance the customer experience, expand our retail presence and enable profitable growth for the future.”
