AI Startup Perplexity Shocks with Mind-Blowing Hollywood-Style Fake Movie Trailer in First Ad
Perplexity, a generative artificial intelligence startup valued at $1 billion, has made a bold entrance into the mainstream tech space with its first paid marketing campaign. The campaign aired during Game 1 of the NBA Finals, marking a significant milestone for the nascent company.
The seven-figure media buy during such a high-profile event is noteworthy. The NBA Finals draw sizable audiences and blue-chip brands, making it an ideal platform for Perplexity to plant its flag in mainstream America. This move underscores the company's big-swing mentality and ambition to compete with industry giants.
What sets this campaign apart is not just its placement but also its creative approach. Perplexity introduced itself through a movie-style trailer for an action thriller that doesn't exist—yet. Talks have already begun for potential TV series or full-length features based on the concept.
Dmitry Shevelenko, Perplexity's chief business officer, described the marketing move as "an asymmetrical bet." He emphasized the need for bold actions to stand out in a market dominated by trillion-dollar companies. "If we take a bunch of easy shots and not the threes, we're not going to win this game," he told ADWEEK.
