Aditya Birla Sun Life Mutual Fund launched voice-based services via Google Assistant

Chandigarh, July 08, 2020: Aditya Birla Sun Life AMC Limited, a subsidiary of Aditya Birla Capital Limited (a significant non-bank financial services’ conglomerate), and investment manager to Aditya Birla Sun Life Mutual Fund (ABSLMF) today said that it has launched voice-based services for its investors with Google Assistant. The voice assistant acts as a 24X7 interface for investors to interact with the fund house, to address their various service requests such as portfolio valuations, account statement, capital gains statement etc. The Google voice assistant uses the latest in AI and NLP to provide a simple conversational experience and provide the relevant solution. The fund house also has plans to be soon available on other voice assistant platforms such as Amazon’s Alexa and Apple’s Siri.

The fund house has implemented various sophisticated technology based on Artificial Intelligence and Machine Learning to enhance the experience of an investor’s journey. The fund house has launched a host of unique initiatives such as Email BOT, Chat BOT, Whatsapp services for investors and partners and Video e-KYC system that has onboarded several new investors to the mutual fund industry. Its customer focussed apps Active Account for transaction in Liquid Fund and FinGo, and partner focussed tech innovations such as Partner Portal and Partner App have modernised service experience. In its Google Assistant implementation, the fund house has focused on an investor’s common service needs and built the journey accordingly.

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