Our egos led us to believe that our ideas will be adored and we will influence big decisions. But this is not how the real world works. What we call d

Why Design Is Hard | Scott Berkun

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2024-10-09 00:30:06

Our egos led us to believe that our ideas will be adored and we will influence big decisions. But this is not how the real world works. What we call designing is in reality mostly advising. We make things as suggestions for powerful people—clients, executives, and project teams—and they often ignore our expertise. We’re in denial that bad design makes money. We’re somehow still surprised that organizations make it hard for us to do good work. This is why design is hard.

But it doesn’t have to be this way. In this potent, humorous, real-world–based book by design-industry veterans Scott Berkun and Bryan Zug, you’ll learn how to use the skills you already have to overcome the people and systems that currently hold you back.

“A masterpiece… the best book I’ve ever read on design thinking, and has replaced ‘The Design of Everyday Things’ as my go-to recommendation for design books.” Vanessa Harris, Google PM