How a needlework/crafts channel hit 33K subscribers & $800/mo feat. Stitcherista
Name – Danielle Jones (Stitcherista) Niche – Needlework/crafts Subscribers – ~33K Watch time – 1,466,430 hours (lifetime), 9,067 hours (monthly) Revenue ($ per month) – ~$800/month Videos published – 776 Date of first video – July 19, 2016 Employees – 0 (solo)
I was at a baby shower casually chatting to my friend about needlework projects and she said, “Oh yeah, I saw a similar project on YouTube”. I replied “Huh?” out of surprise.
She said “Go home, search ‘needlework’ on YouTube and then text me”. When I did, I immediately texted back with “OMG, we need to do a channel!”. And I did my first video the very next day.
Cross stitch and crafting can be a very isolating hobby. So I felt I could connect with and help others by sharing my projects, thoughts, purchases and tutorials. I’d been a cross stitcher for forty years, so I had lots to share about it.
I had no intention of making money from my channel. I just wanted to share my love of needlework. I didn’t even monetize my channel for the first two years.
