Blog - How the DTC West Was Won
If you’re currently in the field trying to find your fortune, we’re hoping this gives you direction on what’s happened and where to go next.
As eCommerce veterans and Californians, it’s interesting to see the parallels between the Gold Rush and the 2010s DTC Wave.
By comparing the early gold rush miners to the old guard of DTC brands like Glossier, HIMS, and Dollar Shave Club, we can understand how they built their empires, and what paths still exist for newer DTC brands to win.
So we’ll be covering how these brands built their empires during the DTC Gold Rush, why running a brand today is harder than ever, and how brand owners can win in the most competitive era.
From macro brews and shopping at outlet malls to craft beer, vegan mascara, and unconventional glasses all delivered to your door, these trends started here.
Out of thin air, brands like Dollar Shave Club and Warby Parker popped up and went toe-to-toe with the Gillettes and Luxxoticas of the world.
