Medium | Marcus Schappi
Rarely does anyone intentionally ask for "medium." We ask for groundbreaking solutions, lightning-fast apps, or enduring legacies. We rarely request the perfectly average, just-okay, comfortably moderate middle ground.
Medium-sized projects shape our lives quietly. They don't change history overnight, nor do they linger poetically over centuries. Medium is the steady hum of a printer that's neither impressively fast nor frustratingly slow — it just reliably spits out paper at an acceptable pace.
Medium effort is the sweet spot of human ambition. Consider your weekly team meetings — rarely transformative, often repetitive, but necessary enough to keep your project vaguely on track. Medium is the comfort of predictable bureaucracy; processes that take exactly long enough for you to finish a coffee and check your email.
Software with medium performance rarely gets noticed. It's neither praised nor condemned — it just works. Like Microsoft Word auto-saving your document every 10 minutes, medium doesn't thrill, but it quietly prevents disaster.
