I’ m a CTO and have loved data streaming for years. Too often, I see Kafka being used just as a technical tool, aiming for a complex “central nerv

From Data Streams to Revenue Streams: Your Data is an asset

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2024-10-07 22:00:02

I’ m a CTO and have loved data streaming for years. Too often, I see Kafka being used just as a technical tool, aiming for a complex “central nervous system” that focuses too much on infrastructure. Data infrastructures should do more than just look good — they should constantly generate new value and revenue. I care about outcomes, not just the details of how it works. Finding ways to monetize data is important: data is an asset. Getting lost in the technical side of streaming is not.

Every data infrastructure can follow a maturity level to transform data from a raw asset into something that drives growth and profit:

3. MONETIZE: Monetization is about selling real-time streams and AI-ready data; compliance and first-party data will be crucial.

Data has zero value until it’s used. Let me repeat: Data has zero value until it’s used. How much of their data do enterprises actually use? 20%. 20%. We’re creating some kind of digital trash.