SMO is the acronym for Social Media Optimization. The SMO combines all the techniques and actions intended to develop the visibility, image and offer of a website or a brand on social networks.
The term SMO is used in particular when it was thought that social popularity could play an important role in the field of natural referencing . The SMO is a complement of SEO.
Social Media Optimization is for all companies, brands, organizations or individuals who wish to benefit from the best possible visibility on social networks and by extension, on the internet in general.
It primarily concerns companies working exclusively on the internet and more generally, structures for which the internet represents a lever of notoriety and acquisition of new customers. It brings additional traffic to the website and help with brand awareness. Get reliable website check with Sitechecker if you want to get more organic traffic.
The dialogue it opens with the brand’s followers can generate valuable feedback and innovative co-creation possibilities.