Engineering Search Outcomes

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2022-05-12 14:30:04

His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues - that's his job.

"When you have an urgent question — like “stroke symptoms” — Google Search could be barred from giving you immediate and clear information, and instead be required to direct you to a mix of low quality results."

On some search queries users get a wall of Google ads, the forced ranked Google insert (or sometimes multiple of them with local & ecommerce) and then there can even be a "people also ask" box above the first organic result.

Whenever Google puts a "people also ask" box above the first organic result that is them saying they did not know what to rank, or they are just trying to create a visual block to push the organic result set down the page and user attention back up toward the ads.

If the thesis that this information needs to be front and center & that is a matter of life or death, then asking searchers to first scroll past a page or two of ads is not particularly legitimate.

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