For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO community still seems super heated. The reason may be that Google has been deploying new and more advanced blocking mechanisms towards these SEO tools.
So far I have one representative from a tool provider confirm the issue. Tomek Rudzki from Ziptie, that does advanced Google AI Overview monitoring, has shown a decline in AI Overviews. Glenn Gabe and I noticed and Tomek responded to us on X saying, "We've observed a decrease (approximately 2 percentage points) in AIO detection rates through Ziptie's tracking system. It seems Google is blocking AIO checkers in a smart way, far beyond traditional captchas."
We've observed a decrease (approximately 2 percentage points) in AIO detection rates through Ziptie's tracking system. It seems Google is blocking AIO checkers in a smart way, far beyond traditional captchas. We are looking for ways to improve the AIO detection rate.— Tomek Rudzki (@TomekRudzki) January 16, 2025