SEO Split Testing Lessons from SearchPilot: Using React on Product Pages
Case studies
If you aren't familiar with the fundamentals of how we run controlled SEO experiments that form the basis of all our case studies, then you might find it useful to start by reading the explanation at the end of this article before digesting the details of the case study below. If you'd like to get a new case study by email every two weeks, just enter your email address here.
This week in #SPQuiz, we asked our Twitter followers what they thought would happen to an ecommerce site’s product pages' SEO performance if we served them via the React JavaScript framework.
Just over half of our Twitter followers thought this change wouldn’t have a detectable impact, with the remainder being split between positive and negative. Perhaps this reflects SEOs' faith in frameworks such as React, with them having been around for a few years now.
