Search Engine Land » Channel » SEO » Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO
It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results.
To me, this SERP looks like Google, before the Panda Update, for certain queries where content farms reigned. That’s the easiest way to describe it.
A ton of low-quality websites have created thin content with the sole purpose of optimizing it to rank whenever someone searches for an obituary for Bill Slawski. And they are monetizing whatever traffic they get through display ads.
What’s worse – there are many of these types of sites. And these sites have one thing in common: the content reads like it was either automatically generated or written (poorly) by people whose first language is not English.
“He was hale and hearty until he suffered a broken leg which caused his death. Before his death, he suffered a Brian clot, due to which he was admitted to the hospital. This information was shared on Twitter. This did not affect his ability to think and write. He was only facing issues with waking properly. He was very much active on Twitter before his death.”