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Report: OpenAI working on web search product

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2024-05-02 12:30:07

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Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine. If OpenAI actually does release a Search product, it will be worth watching to see it becomes a source of any significant organic traffic or value for brands and businesses.

Could OpenAI challenge Google Search? I’m all for more search alternatives. But could OpenAI develop a search engine to truly rival Google? I’m extremely skeptical at this time.

Look no further than Microsoft – a $3 trillion company – which has failed to make little progress versus Google for two decades, even after all the AI Search investments and features it has rolled out over the past year. See: One year later: Little change to Microsoft Bing’s search market share

Google is Search – it is a habit for people, as pointed out recently in testimony by Microsoft CEO Satya Nadella during the still unresolved Google antitrust trial.